The University of Regina declared the posters divisive. Many of the flyers were torn down, and some accused the posters of being covertly racist and white nationalist, while others, like Jeff Guillory, executive director of Washington State University's Office of Equity and Diversity, argued that it was a nonthreatening statement. Reactionsĭiscarded "It's okay to be white" cards after a Patriot Prayer protest in Portland, Oregon
A report by the Anti-Defamation League states that the phrase itself has a history within the white supremacist movement going back to 2001 when it was used as the title of a song by a white power music group called Aggressive Force as well as fliers with the phrase being spotted in 2005 and the slogan being used by a member of the United Klans of America. The saying was later spread by neo-Nazi groups and politically organized white supremacists, including former Ku Klux Klan Grand Wizard David Duke and The Daily Stormer. The suggestion for the use of posters with the saying originated on the message board /pol/ of 4chan, with the intent of provoking reactions. Media coverage of the event, including Fox News host Tucker Carlson asking "What's the correct position? That it's not okay to be white?", was seen as reacting in the way that the trolling campaign had intended. The slogan has been supported by white supremacists including neo-Nazis. Posters and stickers stating "It's okay to be white" were placed in streets in the United States as well as on campuses in the United States, Canada, Australia and the United Kingdom. A /pol/ user described it as a proof of concept that an otherwise innocuous message could be used maliciously to spark media backlash. " It's okay to be white" ( IOTBW) is an alt-right slogan which originated as part of an organized trolling campaign on the website 4chan's discussion board /pol/ in 2017.
A sticker with the slogan publicly displayed in 2017
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